Case Studies

Generative AI at the service of full GCP Adoption from Business Areas

Data Warehouse & BI Modernization

Engaging Every Visitor: Lessons from a CDP-powered Web Personalization Initiative

Personalization is essential for providing customers with an exceptional brand experience

Revolutionizing Telecommunications Customer Support with AI-Powered Data Analytics in the Caribbean

In the rapidly evolving world of telecommunications, providing exceptional customer support is paramount for leading companies.

Automated Collections Campaign Solution

Leading Caribbean telecommunications services provider

How Strata Analytics is helping C&W Communications reduce Customer Churn with Scalable MLOps Solution leveraging AWS services

As part of the Liberty Latin America group of companies, C&W Communications is one of the leading telecommunications and entertainment providers in the Caribbean and Latin America. Always at the forefront of innovating infrastructure and services from historic telegraph poles and cables, to modern day superfast broadband, mobile, landline and video services. Their commitment is to invest and innovate so that they empower their customers and stakeholders to succeed in this connected world. By connecting communities to their network, products and services, they’re transforming lives using technology to provide the building blocks of connection and growth for local economies.

Using a tailor-made version of the Recommendation Service to Improve Retention Campaigns and Customer Satisfaction

Cable & Wireless Panama (also known as +móvil) is the leading provider of mobile and fixed internet services in Panama. Like other prepaid mobile service providers, they run campaigns targeting customers with a high propensity to stop using the service, commonly referred to as churn. It was decided to implement a Strata Recommendation Engine (SRE) with the aim of personalizing offers for these customers to achieve a higher conversion rate (5% above the current rate). The solution was built on a scalable MLOps platform using AWS services. This solution allowed the team to focus on analyzing the impact of different recommendations and how to improve the available offers.

BTC Standardized Daily Survey Process

Bahamas Telecommunications Company (BTC) is a prominent telecommunications company headquartered in the Bahamas. To address their requirement for a standardized daily satisfaction survey process based on Net Promoter Score (NPS), Strata devised an innovative automated solution. Our primary focus during implementation was to create a scalable framework capable of efficiently integrating various types of surveys. With our solution in place, BTC can now seamlessly conduct daily NPS surveys, ensuring valuable insights and enhanced customer satisfaction.

Flow CWC Improves CX using Consolidated Data from a Serverless Data Mart

Decision making can be daunting when data comes from multiple sources with heterogeneous structure and standardization accounts for a huge amount of manual work. Consolidated data with a unique structure is the foundation of an extraordinary Customer Experience.

Boost Customer Experience with Google CDP

Consistent, up-to-date and integrated data is the foundation for a world class customer engagement strategy. Google CDP provided marketing teams a deep understanding of customer behavior and interests, elevating the customer experience to a higher level.