Prior Situation / Scenario:

  • A leading North American Telecommunications company operating in over 20 countries across LATAM and the Caribbean under different brands.
  • They provide several communications and entertainment services to residential and business customers including video, broadband internet, telephone, and mobile services.
  • Company deployed a SAS Customer Engagement marketing platform (MA and RTMD), SAS Viya Visual Analytics, and a SAS Data Integration Studio.
  • ETL jobs were running on SAS Cluster, based on SAS Data integration, its main database engine being an RDS Oracle.

Client Challenges:

  • Increased operational costs based on Oracle DB.
  • SAS dedicated instances.
  • Cost’s expected growth.

Strata Solution/ Key Enablers:

  • Migration and re-factoring from SAS Code and Data Integration jobs to pySpark AWS Glue jobs, orchestrated with AWS Step Functions and Apache Airflow.
  • Data Lake is now based on AWS Glue catalog composed of parquet files, presented by Athena connector. Dashboards and analytics are being done on Quicksight.​
  • Reduction on EC2 instances due to re-clustering of  High Availability SAS RTDM nodes. Reduction on RDS instance.


  • Substantial Cost Reduction.
  • Refactoring and Data Lake migration from SAS to AWS Serverless Glue / pyspark jobs.
  • Streamlined operation and simplified pipeline tracking with Airflow.​


After the migration of the SAS Data platform to AWS jobs and the orchestration with Apache Airflow, we were able to reduce database costs and reduce instances costs by a total of 30% compared to prior expenses.