Development of a comprehensive 360 customer view involving all LOBs to provide a personalized and consistent customer experience in digital and non-digital channels.
Integration if multiple data sources with disparate ids to create a 360 view of the customer involving financial, operational and commercial data, as well as all interaction in digital and non-digital channels.
Business support in the transformation process enabling collaboration between areas.
Industry Expertise in order to prioritize relevant data & use cases.
Omnichannel audience activation & conversion processes.
First operational version achieved in just 4 months.
Comprehensive 360 customer view unifying all customer and household identifiers.
Customer interactions & transactions traceability.
Consistent omnichannel experience.