Personalization is essential for providing customers with an exceptional brand experience. However, without a deep understanding of the customers, personalization is impossible. Achieving this requires a well-designed integration of a CDP, data layers, and other data analytics tools.

Marketing Analytics

The Challenge

The company was struggling to leverage its customer data for implementing real-time personalization. They attempted to use data imports but failed to fully understand their customers’ needs and behaviors. Without this insight, personalization was impossible, and the company could not increase customer conversion or reduce its default rate.

The solution

The Strata team implemented a solution that integrated the company’s CDP with a Data Layer. By accessing customer data within the CDP, the Data Layer is activated once the user is identified, enabling real-time homepage content personalization using Google Optimize. This process required full coordination between multiple teams.

The results

• Improved understanding of customer behavior and characteristics.
• Cost savings in digital advertising.
• The solution is built on cloud-based products, making it compatible with any personalization tools the company chooses.
• It is scalable and provides a competitive edge within the Telecom industry.

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