Through the marketing analytics practice, we collect and analyze data with the goal of optimizing business objectives, improving customer connections, maximizing time and budgets, and increasing revenue.
Companies face different data challenges:
- Constant changes in the regulatory ecosystem.
- Handling large volumes from different sources and formats that make their compilation and comparison difficult.
- Data disconnected. Professionals evaluate performance in silos which can lead to making decisions based on incorrect assumptions.
- Translation into action. It is vitally important to correctly interpret the data and make timely decisions so that they have a real business impact.
The associated benefits of our solid approach to data analysis practice are:
- Complete customer insight for creating personalized experiences and increasing conversions and business growth.
- Optimization of communications by evaluating performance and adjusting the necessary strategies.
- Demonstration of impact by providing tangible evidence of the practice’s effort and contribution to data-driven decision making.
Google Cloud Platform outstanding services, provides the technological support needed to overcome the above challenges and obtain such benefits. The impressive capabilities of BigQuery, combined with the greatest analytical power in VertexAI and the incomparable computing power of Google, accelerates business value using the most cost-effective platform available these days.
