Prior Situation / Scenario:

• Different solutions for interacting with audience and managing communication for real-time event handling, and Google Ads for online advertising
• Communications are defined by service–mobile, fixed, and others–and independently managed for each tool

Client Challenges:

• Creating an integrated database of customer information building the basis for the first MVP for “virtual wallet”

Strata Solution/ Key Enablers:

• Develop a customer data platform (CDP) supported by different Google services
• Led a multi-disciplinary team with employees from different sectors of the company
• Deliver the first MVP for the “ virtual wallet” product

Outcome:

• Data availability of situation, status, and transactions made through the application and history of contacts and communications to subscribers
• Data of customer services in the company, which feed other systems