Prior Situation / Scenario:

• Sales predominantly on Stores. No loyalty program therefore unknown customer base. Business decisions based on intuitions
• Dispersed data sources
• No digital marketing campaigns

Client Challenges:

• Increase sales through Digital Channels (e-commerce, Store Page)
• Develop a data centric culture
• Integrate and standardize different data sources.
• Increase loyalty and repeat purchased by understanding customer behavior

Strata Solution/ Key Enablers:

• Google Cloud Platform data model.
• Unique Business KPI Monitoring Platform-Dashboards.
• RFM Segmentation.
• Behavioral segmentation.
• Digital marketing campaign implementation.
• New data driven offers development

Outcome:

• Data availability for advanced analytics and reporting
• Business decision based on KPI results
• New orders increased by +10%
• More than 10 new combined product offerings