We leverage data and analytics to help organizations build stronger customer relationships by anticipating needs, personalizing interactions, and delivering exceptional experiences, resulting in improvements in key business KPIs.
Our Services:
- Campaign Management & Execution: We team with you to design, implement, and manage high-performing marketing campaigns, handling the end-to-end process from strategy to execution. We leverage your existing predictive models and generate data insights to optimize campaign performance.
- Personalized Customer Journeys: We optimize your customer journeys by delivering relevant content and offers at the right time through personalized, multi-channel campaigns.
- Data-Driven Segmentation: We apply advanced segmentation strategies to identify and target high-value customer segments.
- Campaign Optimization: We rigorously test and improve your campaign results using control groups and A/B testing to maximize effectiveness and ROI.
- Contactability Management: We implement intelligent contact policies to avoid customer saturation and ensure that communications are timely and relevant.
- Real-Time Personalization: We deliver the right offer to the right customer at the right moment using real-time, context-based recommendations triggered by customer activity and driven by your business rules.
- Omnichannel Integration: We seamlessly integrate various communication channels, including email, WhatsApp, SMS, IVR, agent calls, app push, web banners, and social media, to provide a consistent and personalized customer experience.
- Campaign Performance Dashboards: We can help you design and implement comprehensive dashboards in collaboration with our Advanced Analytics & AI area to monitor campaign performance, track key metrics, and provide actionable insights for continuous improvement.
- Customer Satisfaction Measurement: We design and conduct NPS surveys using statistically sound methods like stratified sampling to accurately measure customer satisfaction and identify areas for improvement.
- Advanced Analytics Support: If you lack specific predictive models required for your campaigns, we can leverage our Advanced Analytics & AI area to develop them, complementing your existing capabilities.
Our Platform-Agnostic Approach
At Strata, we believe in flexibility and choice. We are not tied to a single platform or technology provider. Our platform-agnostic approach allows us to:
- Adapt to your needs: We work with the tools that best suit your needs and budget, whether they are solutions from our key technology alliances or your preferred platforms.
- Integrate solutions: We combine different technologies to create a cohesive and efficient marketing ecosystem.
- Maximize your investment: We leverage your existing technology investments, integrating them with new solutions to deliver the greatest value.
- Offer you the best of each platform: By not being limited to a single provider, we can offer you the best solutions on the market, combining the strengths of each platform to create a custom solution tailored to your business.