Prior Situation / Scenario:

• Batch campaign operation
• Too many messages with little or no context being sent to users
• No offers being sent based on end-user actions (Purchase, top-up balance, etc.)

Client Challenges:

• Subscribers complain of receiving too many messages
• Incentives sent almost to every suspected subscriber
• How to automate the Contextual Real-Time Campaigns

Strata Solution/ Key Enablers:

• Real time campaigns for timely, appropriated and relevant offers
• Developed an algorithm to predict the probability to recharge or consume balance.
• Apply a contact policy that integrates batch and real time campaigns
• Run control groups and A/B testing to understand the impact of offers and campaigns
• Analytics dashboard to monitor performance

Outcome:

• Real time contextual offers are aligned with subscriber’s context and activity
• Consumers perceive the uniqueness of his/her offers
• Increase in campaign effectiveness