Prior Situation / Scenario:
- Sales predominantly on Stores. No loyalty program therefore unknown customer base. Business decisions based on intuitions
- Dispersed data sources
- No digital marketing campaigns
- Increase sales through Digital Channels (e-commerce, Store Page)
- Develop a data centric culture
- Integrate and standardize different data sources.
- Increase loyalty and repeat purchased by understanding customer behavior
Strata Solution/ Key Enablers:
- Google Cloud Platform data model.
- Unique Business KPI Monitoring Platform-Dashboards.
- RFM Segmentation.
- Behavioral segmentation.
- Digital marketing campaign implementation.
- New data driven offers development
- Data availability for advanced analytics and reporting
- Business decision based on KPI results
- New orders increased by +10%
- More than 10 new combined product offerings
Quick operational ramp-up to handle from zero to hundreds of new orders based on digital marketing campaign and new loyalty program